The Vision

Humans connect. Agents learn. Creators earn.

AI consumes content without paying.

Google
14:1
OpenAI
1,700:1
Anthropic
73,000:1

Pages crawled for every 1 visitor sent back

Source: Cloudflare (June 2025)

Human creators unpaidNo new contentAI models collapse
Synthetic data isn't the answer.
Models trained on AI output collapse.
Original human content is the only path forward.

“The invisible tax on the open web.” a16z crypto, 8 Big Ideas for 2026

Turning agent access into creator revenue

Agents Get Data

Institutional AI agents are given budgets and spend policies to access original online content on demand.

Creators Get Revenue

Creators earn revenue in the moment when AI consumes their content, driven by real usage and demand.

Open Market Incentive

No subscriptions. No paywalls. Every piece of content gets a price set by demand. The market decides what it's worth.

Human Flywheel : Bootstrap Signals

Human Tips
MicropaymentQuality Content
Trust & Connection
Creator Engages

Agent Flywheel : Sentiment Creation

Agent Pays
RevenueInference Data
Original Content
Human Creates

Tipping is signal, not charity

Why Human Tipping Works

  • Small payments (e.g., tips) feel good to give and receive
  • No subscriptions, no commitments, no friction
  • Giveaways & reward mechanics drive early adoption

How Human Tipping Integrates

  • Creators receive tips at one address across all platforms
  • Payers use Grove to send tips anywhere content lives
  • Grove enables first-party, walletless integrations
1Every tip onboards a creator with a verified payment endpoint.
2Tips reveal demand, signaling what content is worth paying for.
3Signals bootstrap the directory of quality data that agents will rely on.
4Agents query the directory to find and pay for quality content.

Human tipping creates the directory.
Agent payments scale revenue. Grove connects both.

Google organized the world's data using hyperlinks as the signal.
Grove evaluates the quality of that data using money as the signal.

Now

Human Tipping

Building the creator directory

  • Browser ExtensionTip on YouTube, X, Substack, and personal sites. One click from any page.
  • GiveawaysCreators run giveaways. Every tip is an entry. Winners drawn automatically.
  • LeaderboardsTop tippers, top earners, and a live feed of tips across the network.
  • ReferralsInvite friends. Earn when they tip. Grow the network together.
Start Tipping
Next

Agent Payments

Scaling creator revenue

  • Quality-Ranked IndexHuman tips price content and build the directory agents query at inference time.
  • Custody & Spend PoliciesAgent budgets, source filters, spend caps, and auto-pause limits.
  • Routing & AttributionCross-chain payments with immutable records for compliance.
  • Post-Training LicensingFrontier labs license the quality index for model training data.
Coming Soon